01 Digital signage software
Signage software shaped around your requirements, not the other way round.
JeeBoard is a complete signage system — content, scheduling, playback and display management — designed and built in-house. Because the software is ours, we fit it to how your organisation actually works, and run it on standard hardware you choose.
An illustration of the management view, not a screenshot of a live system.
02 The problem with buying signage
Most signage software is a product you have to adapt to.
Off-the-shelf platforms are built for the average customer, because that is the only sensible way to build for thousands of them. You get a good fit for most of what you need and a workaround for the rest — the screen layout that is nearly right, the approval step that does not exist, the branch structure the permissions model cannot express.
Then you ask for the missing piece, and it becomes a feature request in a backlog you cannot see, prioritised against everyone else's.
We build the software. When something needs to work differently for you, that is a piece of work with a date on it.
The system is ours. The requirements are yours.
That is the whole proposition, and it is why we are a software company rather than a reseller. We do not sell displays, we do not take a margin on hardware, and we have no interest in which brand of player you buy — the system runs on standard equipment and we will happily work alongside whichever installer you already use.
What we own is the part that decides what appears on which screen, when, and who is allowed to change it. That is where the difference between a signage system that gets used and one that quietly stops being updated actually lives.
03 The system
Four things, done properly.
A signage system is not a long feature list. It is four jobs that all have to work on a Tuesday afternoon when the person who set it up is on holiday.
Content
A media library, reusable layouts and templates, and screen regions — so a screen can carry more than one thing at once and still look designed.
Scheduling
Playlists, time-of-day and date ranges, per screen or per group. Content that should appear at 08:00 on weekdays only does exactly that, without anyone remembering.
Playback
Reliable full-screen playback on standard hardware, with content cached locally so a network interruption does not empty the screen.
Display management
Every screen in one dashboard: which are online, what each is showing, grouped by location, with remote actions rather than a walk around the building.
04 The thing we care most about
The screen nobody has updated since March.
Every organisation with screens has at least one. It is showing an event that has passed, or a welcome message for a visitor who came last year, and everyone has stopped seeing it. It is not a hardware failure and it is not really a software failure either.
It happens because publishing was made harder than the value of publishing. The person who owns the content cannot get into the system, or can but does not remember how, or can but is afraid of breaking the layout, so they stop.
So the questions we ask in the first meeting are not about resolutions and file formats. They are: who is going to change this content, how often, from where, and what is the smallest number of steps between them deciding and it appearing?
WHO PUBLISHES
Roles that match reality
The person who runs one branch's screens is not the person who controls the corporate template. Permissions are set so each can do their own job without asking, and without being able to break the other's.
HOW OFTEN
Scheduled once, not chased
Content that is predictable — opening hours, a lunchtime menu, a weekly notice — should be set up once and then look after itself. The less that needs a human on the day, the longer a system stays alive.
HOW FEW STEPS
Publishing you can teach in ten minutes
If it needs a manual, it will fall to one person and stop when they leave. We would rather cut features than add a training requirement.
05 Where it is used
Different content, the same system underneath.
A menu board and a hospital waiting room have almost nothing in common on the glass. Underneath, both need the same four things to work.
Retail and showrooms
Promotions, pricing, product information and window displays that change by time of day and by branch, without anyone printing…
Hospitality and food service
Menu boards that change between breakfast, lunch and evening, plus the ordinary business of telling people what is available and…
Workplace and reception
The screens an organisation uses to tell its own people things: announcements, visitor welcomes, room and wayfinding information…
Education
Campus announcements, timetables, event information and emergency messaging across buildings that rarely share a single content…
Healthcare and public services
Waiting-area information, queue and appointment displays, and public health messaging — where legibility and reliability matter…
Venues, transport hubs and public spaces
Large or distributed installations where many screens have to stay consistent, stay current and stay on — and where nobody can…
06 How we work
Bespoke, and we mean the word.
There is no JeeBoard SKU, and no per-screen subscription you have to keep paying to keep your screens on.
Every deployment is built for one organisation from a codebase we own end to end. The content model, the scheduling rules, the permissions and the management dashboard are all ours, so we can change any of them for you rather than working around them.
We have built and run systems of this kind in more than one setting. We will walk you through the relevant ones properly on a call, with the constraints and the things that went wrong — we would rather do that than put other people's screens on a marketing page.
Commercially: licensing that fits the size of the estate rather than punishing you for growing it, your content and configuration exportable, and hardware you own outright and can keep.
07 Straight answers
Things we will not tell you.
It is easy to win a first meeting by agreeing with everything and expensive to survive the fourth. So, in advance:
That we can integrate with anything
We can connect the system to a source of content or data, and what that takes depends entirely on what the source is. We scope it, we price it, and we tell you if it is harder than you were hoping. We will not put a wall of logos on a page instead.
A screen count or an uptime figure
You will not find a "1,000+ displays" banner or a 99.9% badge anywhere on this site. We will commit to an availability target in a contract, against a defined measurement, for your deployment.
That we sell hardware
We do not, and we take no margin on it. The system runs on standard playback equipment; we will advise on the choice and work with whoever installs it.
A feature list longer than we can support
A small team can either build a wide product badly or a narrower one well. We would rather show you what the system does today and quote for the rest than describe a roadmap as if it had shipped.
That you definitely need us
If you have four screens and simple content, an off-the-shelf subscription will serve you better and cost less. We will say so in the first call, and you can spend the budget elsewhere.
That the first estimate is the real one
Discovery exists because it is not. What we can promise is that the number changes before you commit to it, not after.
→ Next step
Tell us about the screens you already have.
Where they are, who should be updating them, and what is stopping that from happening. Thirty minutes with someone who builds these systems, not a qualification call.